Thank you, Nikkie. I completely understand your perspective, and as a solo researcher, I can relate to your insights. One area that remains unclear for me is market research. I’m not entirely sure about the key differences between market research and user research, especially when it comes to distinguishing how this survey differs from the user research I’m conducting. How can we be part of strategic research without also doing market research?
Great question Neshat! There are literally SO many different kinds of market research and so many niches, from campaigns to market trends to buyer personas, etc. I would always recommend going to market researchers at your organization and asking them what they do -- like getting the real basics and then seeing where you do overlap and can help support each other. For instance, market researchers segment much more differently than UXRs especially in the B2B space since we typically look at the users while they look at buyers. The best thing you can do is ask and understand how you can support each other and use your superpowers together!
Thank you, Nikkie. I completely understand your perspective, and as a solo researcher, I can relate to your insights. One area that remains unclear for me is market research. I’m not entirely sure about the key differences between market research and user research, especially when it comes to distinguishing how this survey differs from the user research I’m conducting. How can we be part of strategic research without also doing market research?
Great question Neshat! There are literally SO many different kinds of market research and so many niches, from campaigns to market trends to buyer personas, etc. I would always recommend going to market researchers at your organization and asking them what they do -- like getting the real basics and then seeing where you do overlap and can help support each other. For instance, market researchers segment much more differently than UXRs especially in the B2B space since we typically look at the users while they look at buyers. The best thing you can do is ask and understand how you can support each other and use your superpowers together!