Resources:
What Sucks About My Personas and What Works About Them
A walk-through of three sets of personas through the years
Activation
The best research in the world is useless if it sits in a deck that nobody ever reads. Activation means communicating your insights in a way that compels stakeholders to take action. It’s about influencing decision-making, driving product development, and ensuring that the business acts on the valuable insights you’ve worked so hard to uncover.
The best research in the world is useless if it sits in a deck that nobody ever reads. Activation means communicating your insights in a way that compels stakeholders to take action. It’s about influencing decision-making, driving product development, and ensuring that the business acts on the valuable insights you’ve worked so hard to uncover.Authors
Nikki Anderson
Share this post