Love this approach! Have you written about how to position research or insights that support stakeholder's assumptions, so really mainly increases the confidence in what was already believed but not well evidenced? As that can potentially be tricky to frame the value
great question! i usually just frame these as risk mitiagation - regardless if we believed something beforehand or not, we've still mitigated the risk. let me know if that makes sense!
Love this approach! Have you written about how to position research or insights that support stakeholder's assumptions, so really mainly increases the confidence in what was already believed but not well evidenced? As that can potentially be tricky to frame the value
great question! i usually just frame these as risk mitiagation - regardless if we believed something beforehand or not, we've still mitigated the risk. let me know if that makes sense!